Adobe Leads with Innovation and Performance at NAB 2019

SAN JOSE, Calif. — April 3, 2018 — Ahead of the 2019 NAB Show, Adobe (Nasdaq:ADBE) today announced
performance updates and new innovations for video and audio tools in Adobe Creative Cloud to improve efficiency
in video production. From a wide range of film, TV, broadcast and streaming projects including Dolemite is My
Name, Peanut Butter Falcon, Mindhunter 2, Wu-Tang Clan: Of Mics and Men, Last Black Man in San Francisco, VICE
Media and Fox Sports, Adobe Creative Cloud powers the world’s best video apps and services by providing the most
integrated product worfklows.

DDC Blog Post: https://discre.link/2WADGyK

Available today, new features include ground-breaking Content-Aware Fill for video, powered by Adobe Sensei, the
company's artificial intelligence (AI) and machine learning technology, along with new capabilities for titles and
graphics, crafting animations, refining audio mixing, and organizing and preparing project media. Some of the
hundreds of perfomance improvements include faster Mask Tracking for effects and color workflows, dual GPU
optimization and improved hardware acceleration for HEVC and H.264 formats in Premiere Pro. In After Effects,
enhancements include GPU-accelerated effects, such as Change Color and Roughen Edges.

“Video is experiencing a golden age as video professionals across broadcast, film, streaming services and digital
marketing are facing higher consumer demand for content creation. Meanwhile production timelines are shorter
and the list of deliverables are longer,” said Steven Warner, Vice President of Digital Video and Audio at Adobe.
“Through optimized performance and intelligent new features powered by Adobe Sensei, video professionals can
cut out more tedious production tasks to focus on their creative vision.”

Attendees at this year’s NAB Show can get a closer look at the newly available features and hear from industry
experts at the Adobe booth (#SL5610, South Hall in the Las Vegas Convention Center) and at over 100 partner
booths from April 8–11. Tune-in to Facebook Live with Jason Levine on April 4 at 9 a.m. PST to hear about what’s
new.

● Remove unwanted objects automatically with Content-Aware Fill in After Effects – Formerly Project
Cloak, Content-Aware Fill for video is powered by Adobe Sensei and automates the process of removing
visual elements like boom mics, signs, logos and even people from footage, saving hours of tedious manual
work.
● Organize and storyboard your media in the Freeform Project panel in Premiere Pro – Arrange assets
visually and save layouts for shot selects, production tasks, brainstorming story ideas, and assembly edits.
● Design with precision and consistency with Rulers and Guides - Work with familiar Adobe design tools
inside Premiere Pro, making it easier to align titling, animate effects, and ensure consistency across
deliverables.
● Polish audio easily and efficiently with Punch and Roll in Audition - The new feature provides efficient
production workflows in both Waveform and Multitrack for longform recording, including voiceover and
audiobook creators.
● Surprise viewers with Twitch Live-Streaming Triggers in Character Animator - Livestream performances
are enhanced where audiences engage with characters in real-time with on-the-fly costume changes,
impromptu dance moves, and signature gestures and poses.
● Generate an audio mix with Auto Ducking for ambient sound in Audition and Premiere Pro - Powered
by Adobe Sensei, Auto Ducking now allows for dynamic adjustments to ambient sounds against spoken
dialog. Keyframed adjustments can be manually fine-tuned to retain creative control over a mix.
● Add visual variety - Adobe Stock now offers an extensive collection of 10 million professional-quality,
curated, royalty free HD and 4K video footage and Motion Graphics templates from leading agencies and
independent editors to use for editorial content, establishing shots or filling gaps in a project.
● From shoot to showtime - Premiere Rush, introduced late last year, offers an efficient mobile-to-desktop
workflow integrated with Premiere Pro for on-the-go editing and video assembly.

Pricing and Availability
The new features for Adobe Creative Cloud announced at NAB are now available with the latest version of Creative
Cloud. For more information on pricing, visit https://www.adobe.com/creativecloud/plans.html. Multiple
subscription plans for Adobe Stock are available at https://stock.adobe.com/plans